Planning du voyage - 14 au 17 janvier 2008

January 14th: Winemaking Techniques
Monday
Time	Location/Topic	Hosts/Speakers
10:00 - 12:00:	Small Winery	Beth Milliken
	Spottswoode	Jennifer Williams
12:00 - 2:30	Large Winery Tour and Lunch	Genevieve Janseens
	Mondavi	* Lunch hosted by Mondavi
3:00 - 5:00	Custom Crush	Heidi Barrett
6:00 - 8:30	Cocktail	Harris House
		357 Crane Avenue, St Helena
January 15th: Wine Marketing and Sales		9:00 - 5:00
	Rutherford House
Tuesday	(facilities provided by Claudia Shubert)
9:30 - 12:00
	Protection the Appelation	Linda Reiff: NVV
	UK market for Napa Wines	Nikki Allison (Europ. markets)
	Brand Building	Ellen Hunt
		Claudia Shubert
	Events that help build brands	Mindy Kearney
12:00 - 1:00	No Host Lunch	Lite Lunch
1:15 - 4:00*	Panel Presentations and Discussions
	Wine Clubs/Marketing Direct	Jennifer Becker
	Auctions	Ursula Hermacinski
	Web sites/Retail Direct	Karen Williams
	Collectors	Lisa Minucci at Vin Trust
	Restaurants	TBD
7:30 - 10:00	No Host Dinner	Cindy Pawlcyn - chef
	Cindy's Backstreet	Pairing food and wine
* Given discussion levels, it is likely we will run this meeting until 5:00pm
January 16th: Market Makers
Wednesday	CIA	9:00 - 2:00
9:00 - 11:00	How to talk to the press	Leslie Sbrocco
	and wine consumers	Andrea Immer
		Julie Ann Kodmur
11:00 - 12:00	Marketing to Women	Julie Brosterman
	Developing the female consumer
12:30 - 2:00*	Wine Tasting	Karen MacNeil
	Napa Cab and Bordeaux Reds
2:00 - 7:00	Free time
7:00pm	No host dinner	Solage Calistoga
	Guest: Ralph Sands from K & L	Market for Bordeaux wines
* Please note - due to time restrictions on the roomat the CIA, we will not have lunch until very late. Please
make sure you have a hearty breakfast. You will have the afternoon free to explore Napa Valley.
January 17th: Trade
11:00:00 AM	tasting and lunch at Dalle Valle
Evening:	Wine Event in Los Angeles